The Arsonist creates premium videos that help build your brand identity. When it comes to your brand, we believe empathy is your most powerful tool. Our core approach is to find the deeper meaning behind your brand's existence. Using visuals to share this meaning helps you reach new audiences and encourages connections.

 

“Stories change individuals. Stories change societies.”

– Jimmy Hornbeak

 
 

The Arsonists

  • Jimmy Hornbeak

    The Thinker

    As the former Creative Director at Levi Strauss, and Chief Marketing Officer at The Ranch Film Studios, Jimmy knows how important brand is to a company’s image. He believes that behind every brand, there is a substantial story to be told. Jimmy co founded The Arsonist to help companies develop their stories through strong creative, helping spread their messages to their target audiences.

  • Jason Waggenspack

    The Provocateur

    Jason Waggenspack is currently one of the thought leaders driving the Louisiana film industry. He’s the CEO of The Ranch Film Studios and founder of Neutral Ground Films. Jason knows what it takes to build a business, and his entrepreneurial and storytelling experience makes him vital to the work we do at The Arsonist.